30 and more companies in the Agro-Food and Wine sector followed in over 20 years of activity: I have opened, started, restructured, and relaunched more than 20 restaurant proposals from 1985 to 2004. Since the late ’90s, I have collaborated as a Consultant with over 10 Food Hospitality businesses.
Continuously updating my knowledge, I monitor the evolution of the Italian Agri-Food product from various strategic aspects, from the production laboratory to organoleptic-sensory analyses, from environmental sustainability to packaging.
As a distinctive approach to my involvement with those who choose to avail themselves of my collaboration, I operate, and have almost always operated, under an NDA (Non-Disclosure Agreement), so what follows in my Portfolio are just some of the projects I have been involved in.
Verona: from idea to launch and success beyond province (tribute to Style Councils)
Rosignano Solvay: manager, staff, and supplier manager
Albaré/Garda: director and event development (incoming/ceremonies), winery/wine list development
Wroclaw: design and project development of pizza by the slice retail outlets with centralized preparation kitchen
Lazise: transformation of a Steak House, opening and shadowing
Verona: development of gastronomic proposals, staff training, renewal of wine list in the taproom
Lavagno/Verona: From the ruins of an old trattoria in eastern Verona, I recreated a Trattoria, as faithful to the local area as it is with an eye toward a much broader clientele; seasonal menus and a wine bar (entirely by the glass upon request) from more than 400 Italian labels, with a few beloved outsiders (Lebanon/Spain/etc). I also took the opportunity to create the Association of Restaurateurs of the Veronese Eastern Valleys, uniting 12 fellow restaurateurs from the beginning and initiating interesting collaborations.
spin-off of the trattoria's "corner shop." A selection of jarred products, Gelatines, Sottolii, Jams and Mostarde that from 1999 to 2003 have been able to reach professional customers almost all over the world.
rebranding, repositioning, ideation of new Quintessence line, and more
Piozzo (Cuneo): conception, coadvising, setting up, staff selection and training, opening and shadowing
Conegliano/Milan/Verona/Venice: conceptualization of the niche dedicated to the product of excellence, coadvising the architectural design of the entire space, vendor selection, flanking in-house bistro menu, promotion of dedicated events, and more.
Brand and Product repositioning, research and coaching of Chef Testimonials; dedicated promotional events in italy and abroad.
I established the first Italian company based in Taipei (Taiwan) as an "Office on Demand - Brand Managing - Fairs and Event Coordinator - Consultant on site and more" for 24 medium-small companies of Italian agribusiness excellence
In 2016, as Brand Manager of Italy's largest vegan wine company, I formed and launched TheVegWays with good success: importing and distributing other Vegan-certified Italian products in the UK territory; following the good success I also created a spin-off project involving the launch of a Vegan Street-Food.
mentoring for business development and transfer to a larger production site; Brand, Products and Company awerness, and more.
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